If — as is currently the case for remodelers in most areas of the country — you’re finding business slower than usual, you may be asking: What can I, as the owner of my company, do about it?

You know you’ll always need sales leads, but the first thing to figure out is how soon you’ll need them. It can take as long as a year from the time you receive a lead until the job actually starts. Comparing your backlog with the time it takes a lead to become a new job should give you the proper sense of urgency.